Happy Birthday Magalu 2022
Our journey throughout this campaign was an exciting pursuit of originality and authenticity, where we challenged ourselves to break completely away from the conventional. Choosing this path meant leaving behind the overused elements typically associated with anniversaries, such as traditional cakes, candles, and balloons.
Key Visual
We collaborated with the illustrator Gabriel Sá, who masterfully captured the essence of the project and drew inspiration from vernacular artistic forms that decorate the facades of popular markets across Brazil. In addition, he brought in a modern visual language through illustrations, which gave the perfect finishing touch to the campaign for this very special celebration.
Home SuperApp
Films
Pix da Lu
During the campaign period, we ran a promotional activation where all customers had the chance to win a Pix from Lu — Magalu’s digital influencer — worth R$500. Taking advantage of a playful word twist, we replaced the “PIC” in the traditional “Happy Birthday” song with “PIX” in our campaign film.
Creative Director
Lucas Guimarães
Illustrator
Gabriel Sá
Art Director
Fillipe Candelori
Motion Designers
Aléssio Rissato
Patrick Costa
Design
Clarice Lima
Brunna Nery
Gabriel Asafe
Kaique Lopes
Gabriel Reis
Henrique Praxedes
Copywriter
Mariana Farias
Music, Sound FX & V.O
Canja Áudio